
QSR Brands (M) Holdings Bhd
Headquartered in Petaling Jaya, Malaysia, QSR Brands (M) Holdings Bhd. (QSR Brands) is a private company with integrated poultry operations and a halal food and restaurant business ecosystem across Malaysia, Brunei, Singapore and Cambodia. As one of the major franchisees of YUM! Brands (“YUM!”) in Asia, QSR operates more than 700 KFC and 450 Pizza Hut restaurants, along with various supporting enterprises in Malaysia. Helikonia facilitated QSR’s inaugural sustainability report, including data training support and a disclosure benchmark assessment.